Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis … Continue reading Pitfalls of Co-Branding: How to Avoid Diluting Your Trademarks in Agreements
While the United States Patent & Trademark office is experiencing an inordinately long backlog, U.S. … Continue reading Direct Filing vs. Madrid Protocol: Which Works Best for Your International Trademark Registrations?
With multiple indicators—including new trademark filings—suggesting the U.S. economy is heading toward a recession, can … Continue reading What would a recession mean for trademarks? A drop in applications, yes, but also opportunities
In an effort to speed up its slowing trademark registration turnaround times, the United States … Continue reading Trademark Turnaround: Strategies for Applicants Facing Shorter USPTO Response Deadline
By Carrie Bader Legal and marketing departments might sometimes seem like oil and water. Ask … Continue reading How Marketing and IP Legal Teams Can Get on the Same Page
By Carrie A. Bader In a complex merger or acquisition, there are many moving parts. … Continue reading Trademarks in M&A Due Diligence
By Carrie Bader “How long does it take to register a trademark?” This is a … Continue reading Trademark Delays: Strategies to Work Around the USPTO Backlog