What’s Trending in Trademarks: April 2026
This month brought two fast-moving courtroom fights over tech brand names, a major USPTO modernization announcement, and a quietly significant celebrity trademark settlement. The throughline: brand identity disputes in the AI space are accelerating, and the legal system is still working out the rules. OpenAI’s “io” Problem Gets Worse The biggest trademark story this month […]
One Lawsuit, Hundreds of Sellers: Mass IP Enforcement Through Schedule A Lawsuits
Online marketplaces create enormous opportunities for businesses to attract more customers and sell in previously unreachable markets. But the ecommerce landscape also makes it easier for counterfeit goods and unauthorized branding of products to appear alongside–or in place of –legitimate goods and advertising efforts. For brand owners seeking to protect their intellectual property, pursuing each […]
What’s Trending in Trademarks: March 2026
The end of February and beginning of March delivered a flurry of decisions that, taken together, tell one story: the rules governing brand names and creative content are being redrawn by courts—from district courts up to the Supreme Court—and the federal government simultaneously. If you’re managing a trademark portfolio or relying on AI-assisted content, the ides of March remain a cautious time. Naming an AI […]
Co-Branding is Off to the Races in Formula 1’s 2026 Season
Welcome to Erise’s new Trademarks and our Favorite Sports Quarterly (we’re workshopping the name) and it’s the first Grand Prix week of 2026 for FORMULA 1TM fans! And, for those of us trademark and legal nerds, there is no greater sport for branding than FORMULA 1, so let’s get into it! First, we’ve discussed the […]
The Surge of Gulf of America Trademarks: A Unique Legal Landscape of Opportunities and Hurdles
Since the renaming of the Gulf of Mexico to the Gulf of America, the United States Patent and Trademark Office (USPTO) has seen a surge in trademark applications for the phrase. Seventeen new applications have been filed since January 13, 2025. These filings cover a wide range of goods and services, from tourist items like […]
Eye on IPRs: January 2025
Every month, Erise’s patent attorneys review the latest inter partes review cases and news to bring you the stories that you should know about: USPTO Fee Increases Include 25% for AIA Trials Effective January 19, 2025, the USPTO is increasing various patent filing fees, including an across-the-board fee increase as well as specific increases for […]
What’s Trending in Trademarks: January 2025
Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about. USPTO Trademark Filing Fees Set to Increase in January 2025 Effective January 18, 2025, the U.S. Patent and Trademark Office is […]
What’s Trending in Trademarks: November 2024
Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about: 9th Cir. Upholds Injunction in OpenAI v. Open AI The U.S. Court of Appeals for the Ninth Circuit recently upheld a […]
Eye on IPRs: November 2024
Every month, Erise’s patent attorneys review the latest inter partes review cases and news to bring you the stories that you should know about: USPTO Director Vidal to Step Down On November 12, Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office Kathi Vidal announced her resignation […]
Eye on IPRs: October 2024
Every month, Erise’s patent attorneys review the latest inter partes review cases and news to bring you the stories that you should know about: USPTO Issues Final Rules on PTAB Procedure The U.S. Patent and Trademark Office recently issued three new rules governing practice before the Patent Trial and Appeal Board: Procedure for Motions to […]
