Eye on IPRs: January 2024
Every month, Erise’s patent attorneys review the latest inter partes review cases and news to bring you the stories that you should know about: After IPR victory, Intel wins appeal on $2.2 billion patent award Bloomberg Law reports on the U.S. Court of Appeals for the Federal Circuit wiping out “one of the largest patent […]
MicroLED displays are on the horizon. Here are the IP implications, including potential litigation
By Eric Brueckner Plasma. LCD. QLED. OLED. To anyone who has purchased a TV, phone or tablet in the past couple of decades, these terms have undoubtedly been flouted for marketing purposes, each generation of device having a display that is brighter, more energy efficient, or boasting a faster refresh rate than its predecessor. A […]
How Erise Reimagined Patent Prosecution and Protects the World’s Leading Innovators
When Jennifer Bailey joined Erise in 2013, her patent prosecution practice was a blank canvas. A decade later, Jennifer and her team have filled that space with bright ideas and a luminous, multi-million dollar list of clients. Erise serves as sole patent counsel for numerous mid- and large-sized companies, such as H&R Block, FanDuel, Altec […]
Protecting Your House Brand is Paramount: Two Case Studies Show Different Approaches
Companies may have hundreds of trademarks, but the primary or house mark is the most important and should be the centerpiece of every trademark strategy. Trademark owners take different approaches to brand awareness and protection, though sometimes your efforts on one side of the coin bleed over to the other. Disney: Selling happiness Take Disney […]
A Day in the Life of an Associate at Erise
Associate attorneys at Erise are inquisitive and unafraid to dig into new and complex technologies. They have scientific backgrounds but pursued intellectual property law because they excel at problem-solving challenges that build and protect our clients’ IP portfolios. We sat down with two associates who recently joined Erise to learn more about their practice. Lydia […]
Pitfalls of Co-Branding: How to Avoid Diluting Your Trademarks in Agreements
Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their luxury brands with the automaker creating an i8 sports car with space for a four-piece set of luggage crafted from carbon fiber. Red Bull and GoPro created a Super Bowl commercial that showed off the energy drink’s […]
Direct Filing vs. Madrid Protocol: Which Works Best for Your International Trademark Registrations?
While the United States Patent & Trademark office is experiencing an inordinately long backlog, U.S. companies seeking to protect their marks internationally are feeling the impact of the extended wait time, and particularly when it comes to filing considerations for international applications. While the Madrid Protocol gives U.S. companies the streamlined option to file a […]
A Day in the Life of a Technical Advisor at Erise
Technical advisors at Erise make critical contributions during the patent prosecution and litigation process. Their intense research skills and depth of technical knowledge build strong and successful cases, helping Erise’s clients expand their intellectual property protection. No day is the same for these professionals, whether they joined the firm in the past few years like […]
What would a recession mean for trademarks? A drop in applications, yes, but also opportunities
With multiple indicators—including new trademark filings—suggesting the U.S. economy is heading toward a recession, can the lessons of previous economic downturns prepare us for what might be ahead? We’ve seen booms and busts in new trademark applications mirror stock market crashes before and we might be in the midst of one of those cycles now. […]
Trademark Turnaround: Strategies for Applicants Facing Shorter USPTO Response Deadline
In an effort to speed up its slowing trademark registration turnaround times, the United States Patent and Trademark Office has shortened the deadline to respond to initial reviews of applications. Trademark applicants now have three months (with an additional and optional three-month extension) instead of six to respond to USPTO office actions. The change only […]
