Companies may have hundreds of trademarks, but the primary or house mark is the most … Continue reading Protecting Your House Brand is Paramount: Two Case Studies Show Different Approaches
Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis … Continue reading Pitfalls of Co-Branding: How to Avoid Diluting Your Trademarks in Agreements
While the United States Patent & Trademark office is experiencing an inordinately long backlog, U.S. … Continue reading Direct Filing vs. Madrid Protocol: Which Works Best for Your International Trademark Registrations?
Technical advisors at Erise make critical contributions during the patent prosecution and litigation process. Their … Continue reading A Day in the Life of a Technical Advisor at Erise
In an effort to speed up its slowing trademark registration turnaround times, the United States … Continue reading Trademark Turnaround: Strategies for Applicants Facing Shorter USPTO Response Deadline
By Carrie Bader Legal and marketing departments might sometimes seem like oil and water. Ask … Continue reading How Marketing and IP Legal Teams Can Get on the Same Page
By Michelle Marriott Coming out of the COVID shutdown era, patent infringement litigation has been … Continue reading Reasonable Royalty 101: A Prudent Approach to the Most Common Patent Litigation Damages
By Eric Buresh The first that many companies hear about patent litigation filed by a … Continue reading Three Considerations for Defendants in NPE Patent Litigation
By Megan Redmond The gender gap in intellectual property is profound and far-reaching: Nationwide, women … Continue reading Roundtable Discussion: Leading Women In-House Counsel on Leadership, Visibility and Client Engagement
By Carrie Bader “How long does it take to register a trademark?” This is a … Continue reading Trademark Delays: Strategies to Work Around the USPTO Backlog
By Megan Redmond Design patents are no longer the poor cousin in the world of … Continue reading The Rise of Design Patents in the Last Decade
By Jennifer Bailey It is hard to escape the buzzword “metaverse” these days. Major tech … Continue reading The Metaverse Gold Rush: What Smart Brands Should Do (And Not Do) Now
A storm is brewing in the intellectual property world, and it’s heading straight for trade … Continue reading A Trade Secret Storm Looms: Six Steps to Take Now
By Megan Redmond New Year’s resolutions aren’t just for one’s personal growth. In the new … Continue reading Six IP New Year’s Resolutions to Adopt in 2022
Erise IP associate Cliff Brazen recently authored an article for Intellectual Property Magazine that examines how a well-defended preliminary … Continue reading Cliff Brazen Provides Tips for Tackling a Preliminary Injunction Proceeding
Erise IP attorneys Jennifer Bailey and Megan Redmond recently presented a two-part webinar on “IP … Continue reading Jennifer Bailey and Megan Redmond Explain IP Provisions for Business Contracts